Research objectives Essays

Research objectives Essays Research objectives Essay Research objectives Essay Research objectives involve finding out about the market type and what is going on in the market. Somerset house wants to find out what age group visit the galleries and what attracts them, this will enable Somerset house to find out which age segments dont visit and which age groups to aim for in the future and how to attract them to visit the galleries.Somerset house has to find out whether its customers are satisfied with the service they receive at Somerset house and if not why? And how can it be improved to meet every bodies needs. Customers can be unsatisfied for a number of reasons for expel poor service or customer service, if this is the problem Somerset house can improve its customer service by training its staff. Solving the problems may lead to more customers.I want to find out what age groups visit Somerset house and how I can increase, encourage and attract other age groups to Somerset house, currently Somerset house has a larger number of over 5 5+s customers who are mostly intersected in the galleries. I want to attract younger generations to Somerset house but not the young kids who will turn the area into a play area, running about and making noise which may conflict with the older generation and cause them to leave. I will have to develop a strategy that will attract both generations to the same area to use the same or different services. These include the ice rink, music events and fire works displays, which might attract different generations and increase the publics awareness of Somerset house and increase the chance of them visiting the galleries.Another objectives is to increase repeat customers and improve the publics image about Somerset house at the moment there is little repeat customer, Somerset house can improve repeat customer by publishing a programme brochure for the different seasons of the year which lists the events that will take place. This will be put on Somersets houses web site and it will also be sent to Somerset houses customers and schools by post. This will enable the customers to plan for the events in advance. There will also be a copy of the brochure at Somerset house for who have visited for the first time.In order to find out and solve the above I will have to carry out research. I will use the internet to find out information about Somerset houses competitors, what products they have to offer and what prices they charge. This information will show me why these museums are successful or what they are doing wrong and I will use it to develop a strategy that will help Somerset house to gain a lager market share and a competitive advantage over its competitors.I will also need to find out how other museums are marketing there products, the impact of there marketing strategy on Somerset houses sales and what age groups they attract for this will need to complete a competition survey. I intend to visit the natural history museum and the national gallery, one Britains larg est art galleries as I have identified them as Somerset houses main competitors. I hope to speak to the marketing manager to find out which strategy they use and how they market there products. I will also need to find out information such as products on offer, prices charged and which products attracts the most people.I will designed a questionnaire to take with me on my visits to the natural history museum and the National gallery this questionnaire will have the same questions as the one I took to Somerset house it will include questions on gender, age, social class or life style visitors have, how they book, travel and how they had about the exhibitions. I will base my marketing strategy on the response I get from the public on my visits to the museums. The questionnaire will be presented to 20 different people at random.Research methodBefore visiting Somerset house I designed a questionnaire which was filled in by different people at Somerset house. The results are presented be low.1.This graph show that the most people to visit Somerset house are the above 55+ with 16 out of the 20 people the questionnaire was presented to. It also shows that there are know 26-55 year olds visiting the museum.2.The pie chart above shows that 40% of the people questioned were male and 60% were female, it also shows that there 20%more females who visit Somerset house than males. This is a major point to take into consideration when making my marketing strategy for Somerset house.3.The graph shows that 55% of the people questioned were retired, 25 in professional jobs and 20% in manual and other WC; this will have a great influence on my pricing.4.The graph show that all the people questioned came from outside London. Somerset houses existing strategy targets people in London, from my results you can that there strategy is not working they need to expand the area of concentration to include outer London residents. This is a point I will take in mind when marketing the produc ts.5.The results from the graph show that all the people travelled by train to Somerset house. Somerset house is easy accessible by the London underground.6.From the graph above you can see that 50% of the people had about Somerset house through the radio, 30 through the internet, 20% through word of mouth and news papers.7.The pie chart show that of the 20 people questioned almost 3 thirds of them had used the cafà ¯Ã‚ ¿Ã‚ ½/ restaurant.7.The graph shows that all the people who used the restaurants were all happy with the service and pricing by Somerset house.8.The pie chart shows that majority of the people I questioned had access to the internet and 40% dont have access to the internet. This is useful if the products are going to be marketed on the internet.10.This graph shows us that 75% of the people I questioned visited the souvenir shop and actually buy some thing from there.11.From the chart you can see that 60% of the people questioned booked tickets from ticket master, 30 % from the internet and only 10% on the Phone.12.Of the 20 people questioned 14 of them were going to spend the whole day at Somerset house, 2 till lunch and 4 for a few hours.13.This graph shows that 80% of the people had not visited the Ice rink this may be due to the fact that 55% of the people I questioned were retired and there were only 15% were teenagers.14.The graph shows us that 50% of the people questioned thought it was excellent, 20% V.good, 10% good and only 20% poor. This can be put right through asking the customers to fill in a short question about there day.15.From the results on the graph you can see half of the people enjoyed the Hermitage and the ice rink and Gilbert collection with both 20% each. The Courtauld gallery with only 10% marketing may have been responsible for this. The Ice rink got less people because only 15% of the people questioned were teenagers, most likely customers of the ice rink.16.This question was designed to fin out whether Somerset house has many competitors and from the results you can see that 80% of people had visited other galleries in London.Existing marketsFrom my research I found that Somerset house attracts a large number of the retired audience to the galleries this was from my primary research. The secondary research I got from Somerset house showed that there were large numbers of Gold and Silver enthusiasts attracted to Somerset house as the Gilbert collection and shop is the only place in the area that sales expensive and unique silvers. The existing markets also include overseas cultural tourists and UK tourists. School groups and higher education who visit Somerset house mostly for educational purposes. There is a small number of younger audiences attracted to Somerset house only for the pop music events which take place in the courtyard, these are only seasonal and are mostly not to visit the galleries and not to come back. The restaurants existing market includes day trippers in higher education an d income categories. The ice rink has an existing market of mostly teenagers but these dont visit the galleries and because the ice rink lasts for only six weeks it does not reach its expected sales.Future/possible marketsThere markets Somerset house has not explored, Somerset house targets residents of greater London but from my primary research you can see that most of the people questioned were actually from out side greater London. To reach this audience Somerset house needs to increase its marketing campaign to include the people who come from outside London.There is a possibility of a future market of parents and there younger kids to visit the galleries, this could be attracted in a number of ways for example if Somerset house opened up a new system, that the kids are looked after while the parents visit Somerset house. This would attract many parents therefore leading to an increase in the sales and number of people visiting Somerset house. It would also improve the publics image of summerset house being a place of births, deaths and marriages.The other market I would like to explore is the market of the younger generations; this would be good customers if they were pleased with the service they receive, as they are most likely to tell there friend about what they have seen or how good and spectacular the event was and then may be come back to visit again. Which h would form repeat customers and increase sale.CompetitionSomerset house does not only compete with museum but also other restaurants and gold and silver shops in inner London. Somerset house does not only compete locally but it also has national and international competition because of the single market in Europe, this causes even a greater threat to Somerset house as museums can enter the UK museum freely. Its many competitors in the museum industry include the natural history museum, national gallery, science museum, British museum imperial war museum and madam Tussauds etc. Most of these m useums due to recent government legation offer free entrance to the public at all times yet they have a competitive advantage over Somerset house. But still to most of the upper class people it looks like they are getting a better service because they are paying.There is also a problem as Somerset house has to prove to the public that the service the public will receive from Somerset house is worth the money, Somerset house could do this through product differentiation, adding valve to the service they provide.The other competitors are the restaurants located in London; these compete aggressively with Somerset house the location of Somerset house gives it a completive advantage.Whole market developmentThe market for museum is changing from the statics in my secondary research you can see that at in the early 1990s not many people used to visit museum but recently in the late 1990s there has been an increase in the museum market. As people get more money they tend to spend it on luxu rary thing like days out to museums. Also some people visit museum because of curiosity about there history or the history of other things. Some visit simply because they are interested in some kind arts and culture. But in the last few months we have seen a decrease in the number of people visiting the museum, this is because the economy of the UK has been fall since September the 11 and people were saving instead of spending.As we approached the new millennium and new technology changed we saw museum take a new step in using new technologies like the use of the internet and the use of new interactive service like touch screens available in the museums. Somerset house also has an active interactive link to St Petersburg museum in Russia which enables you to see whats going on St Petersburg.Other museum like the natural history museum have computer programs that allow you to go back in time and see what the earth looked like and what creatures roomed the earth.Ever since the electio n of the new London mayor; London has been put on the map, with plans for better transport and more attraction in London. The mayors plans for London have many influences on trade and business in London. For example the mayors plans to freeze tube fares in real terms for fours year and to freeze bus fares for four years and urgently investigate the feasibility of introducing a 70p flat rate bus fare throughout London. This attracts more tourists and because the fares will be low you will find that more people visit London.ConclusionAfter all the research I have under taken I have decided on a strategy that will attract more people of all generations to Somerset house, because the ice rink is opened for only six weeks I thought this is not enough time. So I have decided to keep it open for the all of the winter season and this time the rink will be covered with a water proof over it, which means we will not have to close the ice rink when its raining as Somerset has done in the led w hich led to a huge decrease in there sales as people we take on the ice because it was raining. Also I would like the rink to be even bigger this year instead of 700 square metres, I will have it 900 square this will accommodate more people. I will have events like the ice hockey finals from local clubs take place on the rink this is for publicity reasons, these events will be held in the evenings so that they dont conflict with other thing and people at Somerset house. I also plan to open the rink for longer hours on weekend, this is because the age group am interested in are in education during the week days. I will invite the press round on the grand opening and on the special which will help improve the image of Somerset house. My strategy also includes changing price but I will not increase the price instead I going to increase the age at which teenagers can get in a child from 12 years to 16 years this will hopeful encourage more teenagers to come and visit. Prices will be adu lts à ¯Ã‚ ¿Ã‚ ½8 and under 16 à ¯Ã‚ ¿Ã‚ ½6. This will be my winter strategy.In the summer season I intend to promote the fountains and a music festival which will last for a week, on my publicity I will also include the galleries and other products that Somerset house provides so that customer can know about what is on offer apart from the event they are going to. As well as attracting younger generation and increase repeat customer I will make sure that my marketing strategy meets there demands and expectations and does not conflict with other things going on at Somerset house.Evaluation of research validityThe methods I used primary research, this involved gathering fresh information about the market and secondary research this involves using data that is already available to you. For my marketing strategy I was allowed to change the product, price and promotion but I couldnt change the place as Somerset house is a history building. So I went on and carried out the appropriate r esearch. I constructed a questionnaire that I questioned 20 people.The questionnaire had closed questions; I collected quantities data that I later turned into statistics, which I presentated in pie charts and bar graphs. The problem with closed questionnaire is that people dont get to give there own opinion about the product instead they are forced into answering questions with out giving there own judgment. This met I may have missed out on ideals that I might have used in my strategy. I only questioned 20 people that I conceded to be a representative sample of London however, there are many more people in London that I sampled this may cause problems. Because my results are recent this makes them valid as I conduct the research personally and asked questions that were relevant to the topic issue.The secondary research I have is valid but not for this particular time as most of it is 2-3 years old fore example the trend in museum market information and tourists information, this c ould have charged over the last year. This will affect my marketing strategies. It would have been of use if I looked into reference books in the libraries but due to the time difficulty I was not able to.Overall am satisfied with the research methods that I used to collect the information and do think to a certain extent my research is valid and will be of use when am drawing up my strategy which will later attract more younger generations and increase repeat customer.In London there are vast numbers of competitors and its impossible to research all of them as this will cost a lot of money and time. I might have over looked some competitors. I have not researched national and international and other leisure activities that appeal to kids and younger adults like bowling alleys and cinemas.Secondary researchTourism is one of the drivers of the British economy, supporting around 1.7 million jobs. It is also one of the fastest growing industries with one in five of all new jobs created in the tourist industry.The last years 25.7 million overseas visitors came to Britain, spending more than 12 billion. The British tourist Authority estimates that by the year 2003, overseas visitors will spend around à ¯Ã‚ ¿Ã‚ ½18 billion a year in the UK, 44% more that the past year.The British tourist Authority works with the national tourist boards for England, Scotland, Wales and Northern Ireland to build the value of tourism in Britain, generating addition tourism revenue throughout the year in Britain.The graph above shows most tourists are overseas visitors to the UK, since internal trade was improved the UK receives loads of tourists and the remove of trade barriers and the introduction of a single currency in Europe has add to the number of tourists visiting the UK. You can also see from the graph that there are a total of 148 million tourists who are interested in day trips; this may include trips to museums which work as an advantage for Somerset house. I will have to g ear my strategy to attract a large proportion of these tourists.This graph shows major tourism receipts the USA is the major tourism receipt with the UK at the bottom.Tourism in the UK economyEconomic indicator à ¯Ã‚ ¿Ã‚ ½ billionTourism sharedomestic 8383.6%Consumers spending 5235.7%All export 3514.5%Services exports 6026.5%The most relevant data from this table is the service exports, services that the UK provides to tourists. It shows that the service usage by tourists accounts for 26.5% of the U.K. economy and this figure is increasing yearly.

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buy custom Business Plan of Atrium Gallery essay Atrium Gallery will upon its operations commencement sell a wide variety of luxurious and fancy dresses. This will provide the Russian women with dresses which are capable of suiting any occasion of choice. This business plan is to open a womens boutique shop which is supposed to deal with dresses for women who are above the age of 18 years. The boutique will be in rented premises in a shopping mall in a retail strip mall at 6253 Petrovka Street in Moscow city. The floor area of the business premise consists of 1,600 square feet and the shop will be in a very convenient location in the center of the Moscow city where the premises will be surrounded by restaurants, hotels, and several banks which shows that the business will be located where the customers are - in a very busy street. What will make us very unique and different from our close competitors is that our business will be very much committed to providing all the luxurious dresses for women who prefer fancy dresses of high qu ality, and they will be available for them in a location which is very convenient. The location of the business is in a very high profile area which is easily accessible from all the parts of Russia. In our business, there will be a total of 7 employees: director, legal front, accounting, marketing department, sales department, sales consultant (4 people) whose age is 20-45. Source of funding will be personal capital. The Atrium gallery will serve all the people from high income levels, middle, and low income levels, provided they are women who are above the age of 18 years and there is no upper limit. It is very expected that a majority of the customers of our business will be high class women with a high income, because all of the dresses that we will be making are be mainly for luxury, meaning that our most target customers will be high income women, since the fabrics we use for the dresses will be very unique and expensive for low income women, but of a very high quality and also very attractive and sophisticated. Buy custom Business Plan of Atrium Gallery essay

Macroeconomics Assignment Example | Topics and Well Written Essays - 750 words

Macroeconomics - Assignment Example Conversely, a major concern with the growth is whether it is sustainable which brings into focus two important factors. This includes the emerging countries ability to maintain a stable growth, and whether the global economy can sustain the growth evident in emerging countries. It is important to note that while emerging countries can maintain their stable growth, this growth cannot be accommodated by the global economy. As a result of emerging countries still undertaking the process of catching up in terms of growth, these countries still need to engage in a continuous and a challenging structural change. Other changes that emerging countries still need to tackle emerge in the areas of reforms and also institution building (Lachman 65). While emerging countries are better placed to a progressive growth in a global economy impacted negatively by crises in developed countries, the decoupling seems to be incomplete. In essence, a reasonable growth of the world economy still needs the d eveloped countries. This is important in terms of accommodating the increased growth and the prominence of the emerging countries. ... The lack of such a change may result in a trend of a recurrent global economic turmoil without any firmness in stabilizing the world’s economy. The consequence of the crisis would involve emerging countries leading the way by playing a role in a global economy struggling with protracted rehabilitation related to the over-stretched balance sheets in developed countries (Lachman 66). In addition, the increased growth and development in emerging countries means that these countries in the long run may create a strain on the world’s financial system. As time progresses, it is likely that the global supply of capital will not meet its demand in regard to capital, and the intended level related to the investment needs to finance various projects. In the world economy, today, the rates related to household savings have dwindled in developed countries, and the aging population may not reverse such a trend. Conversely, the effort by emerging countries such as China in rebalancin g its economy to improve consumption appears to impact negatively on the global saving (Atale 18). Is austerity an appropriate answer to deal with excessive public debt? Austerity is not an appropriate answer to deal with excessive public debt since it results in numerous consequences for the economy. Austerity, in other quarters is viewed as expansionary by focusing on cutting spending and not increasing tax. Budgets cuts which are aimed in reducing interest rates and stimulating private borrowing and other investments is seen to change expectations regarding future tax burdens, but this is doubtful. In essence, austerity instead of bringing expansion,

Methodology Essay Example | Topics and Well Written Essays - 1250 words

Methodology - Essay Example Finally, inductive approaches do not always allow researchers to capture the complexity of various social phenomena (Cargan 2007). This is why, when researchers cannot overcome the major limitations of inductive data, they begin their study with a theory, followed by a hypothesis and research (Saunders et al., 2007). In other words, they apply for deductive research approaches. Deductive data is usually derived from the study of earlier experiments, empirical and theoretical literature. In other words, deductive approaches rely on the previous studies and lead to the creation of generalizations and assumptions from earlier formulations (Cargan 2007). The use of deductive data in research is very common. According to Saunders et al (2007), deductive data allows developing conceptual frameworks from theories considered in the literature. These frameworks are then tested using the data (Saunders et al. 2007). Researchers who use deductive data develop new theories, based on the earlier studies in the same field. In deductive approaches, researchers usually begin with the analysis of literature. At times, meta-analysis designs are used to systematize earlier research findings. All these steps are integral to deductive approaches in research. With deductive data, researchers find it easier to make generalizations and develop recommendations for future research. ... Mixed methods research Mixed methods have already become a defining feature of contemporary research. Mixed studies are often valued for their strength and reliability. Basically, mixed methods designs involve the use of both quantitative and qualitative features (Denscombe 2010). The concept of mixed methods can be traced to the end of the 1950s (Creswell 2003). Mixed methods exemplify a logical and promising response to the limitations inherent in all research methods. With the help of mixed methods, researchers can â€Å"neutralize or cancel the biases of other methods† (Creswell 2003, p.15). Triangulation is a popular method of research, which is used to ensure better validity and reliability of the study findings (Creswell 2003). For example, the results obtained from one method can be used to inform another method of research, or one method can be nested within another research strategy to ensure effective analysis of the different levels of data (Creswell 2003). Researc hers who use mixed methods in their studies can choose from three research procedures. First, in sequential mixed method approaches, researchers use the data obtained from one research method to improve the quality of the results obtained from another method (Creswell 2003). The data obtained from one method can also be used to improve the second method used a mixed study design. Second, researchers can also use concurrent procedures, when qualitative and quantitative data are used simultaneously to study one research question (Creswell 2003). Finally, there are also transformative procedures when a particular theoretical framework is used to interpret both quantitative and qualitative study findings (Creswell 2003). The choice of particular procedures and

To what extent, and in what respects, does Relevance Theory resolve Essay

To what extent, and in what respects, does Relevance Theory resolve problems surrounding the distinction between explicit and implicit communication - Essay Example Relevance theory poses the questions that surround interpretation of information and gives distinction of explicit and implicit communication In a discussion of Relevance Theory, one must first identify the difference between implicit and explicit communications. Explicit communication can be defined by the study of the obvious. In looking at language based on the way in which information is conveyed, the rules of the language and what signs and symbols comprise the language becomes the basis of the explicit communication. The basic rules on which those signs and symbols are interpreted is also part of explicit communication. Implicit The second issue that should be addressed are the foundational approaches on pragmatism proposed and generally accepted by Paul Grice. â€Å"The first is that sentence meaning is a vehicle for conveying a speaker’s meaning, and that a speaker’s meaning is an overtly expressed intention which is fulfilled by being recognized.† Wilson and Sperber define this by saying that â€Å"On the inferential view, utterances are not signals but pieces of evidence about the speakers meaning, and comprehension is achieved by inferring this meaning from evidence provided not only by the utterance but also by the context.† [1]. In this proposal, language is only a piece of the communication process. Language is a source of minimal expression that is the core of much larger interpretations. The second foundational argument made by Grice is that â€Å"in inferring the speaker’s meaning, the hearer is guided by the expectation that utterances should meet some specific standards† [2]. Wilson & Sperber say that â€Å"conversation is a rational, cooperative activity. In formulating their utterances, speakers are expected to follow a Cooperative Principle, backed by maxims of Quantity (informativeness), Quality (truthfulness),

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Television And Child development Essay -- Communication, Media, TV

â€Å"Television† is. An electronic device that receives television signals and displays them on a screen. Is it impossible for any late night TV viewer to miss the infomercials for the numerous DVDs and television programs to help make their child into a genius? I doubt it, if parents were to let their voices be herd I know something will be done because I was taught that I live in a country that was built by the people for the people television has gradually become the most influential media in the development of different patterns of behavior of the viewers, children and adolescents worldwide have grown together with the evolution of the television market. Various studies indicate that the relationship between television and behavior exists, but it has been difficult to identify any causal link. the effects are many and mostly negative. Much of the research has been conducted to test the relationship between television and aggressive behavior, because in some studies on social learning summits conducted by Bandura, Ross and Ross (1963) found that when children were exposed to aggressive models, imitate this kind of behavior in later game situations, especially when involving toys similar to those that were in the televised scenes. Most agree that further research there is a high correlation between exposure to the environment and the aggressive and violent behavior, so does the acceptance of violence of others ( Bandura, 2002). Laboratory studies also indicate that when children are exposed to violent programs later act more aggressively (Paik & Comstock, 1994), it raises blood pressure (Huesmann et al., 1994) and fight more with playmates . In this direction, a study by Boyatzis and Matilla (1995) focused on the effects of a popul... ...es issued an average of 23 commercials per hour, suggesting cereal, cookies, snack foods, soft drinks and candy. That too many food commercials suggest, is partly related to childhood obesity. Moreover, the over-representation of ideal body images may contribute to the problem of anorexia nervosa, especially in adolescents, because of the anxiety it causes. If an overweight child learns how important TV is to maintain the shape of an exaggerated way, will continue to develop complex and consequently diet tips and they say on TV, besides the error values that will be assimilated. More than half of the advertising contains inaccurate information, misleading, or both, but the children believe to be true. So that the TV not only offers but requires experience, conditioning our children as they are the main target towards which led most of the commercials.